So long, Jeeves
Brian February 27th, 2006
I never used the “Ask Jeeves” search engine, but the few people who still do have probably noticed the search engine company dropped Jeeves.
It is now just “ask.com.”
The company said:
Ousting Jeeves represents a bit of a risk because his genteel figure has been so synonymous with Ask.com, thanks to past marketing efforts that included the butler’s appearance in Macy’s Thanksgiving Day parade.
“If some people are upset about the butler going away, so be it,” said Steve Berkowitz, Ask.com’s chief executive. “As more people come to our site and are satisfied with the results they get, they are going to forget the butler.”
The funny part, though, is that I heard about this somewhere else and used Google to find the full article.
